Municipal Pension Plan of BC
Plan Expansion Pathway
We created a sub-brand that offered the capacity for growth communications for BC Munipal Pension Plans, while sitting comfortably alongside the existing corporate brand.
Scope
Client
Duration
Year
The Challenge
BC Municipal Pension Plan was launching its first-ever membership growth initiative and needed a more approachable way to communicate with prospective employers and organizations.
Its existing corporate brand was designed for current members and financial communications, not outreach, business development, or growth-focused conversations.
The Solution
Mothership developed a flexible sub-brand that could sit alongside the core MPP identity while supporting the Plan Expansion Pathway initiative.
The brand was intentionally designed to balance approachability and credibility, allowing it to resonate with organizations of all sizes.
Key deliverables included:
Stakeholder discovery and recommendations
Brand personality development
Visual identity creation
Communication and collateral templates
Internal rollout planning and stakeholder support
The Results
The Plan Expansion Pathway initiative now has a dedicated brand platform built specifically for outreach and growth communications.
The new identity provides MPP with a more approachable way to engage prospective organizations while maintaining the trust and professionalism expected of a major pension provider.
Long-term growth metrics are still being tracked as the initiative continues its rollout.
