BC Cancer Foundation
90th Anniversary Campaign
We developed a milestone campaign that brought 90 years of impact to life through storytelling and design using decades of archival content.
The Challenge
The Foundation wanted to commemorate its 90th anniversary with more than a retrospective celebration.
The campaign needed to reinforce the organization's role as a catalyst for innovation, build confidence with donors and supporters, and create evergreen brand assets that could continue supporting awareness long after the anniversary year concluded.
The greatest challenge lay in distilling nearly a century of history into a compelling story that would resonate with today's audience.
The Solution
We began by strategically curating decades of content into the milestones and stories that would resonate most strongly with a broad audience.
Rather than presenting a chronological history lesson, we developed a campaign narrative that connected the Foundation's past achievements with its future impact.
This creative platform came to life through a visually compelling anniversary campaign, a flagship commemorative video, and a dedicated landing page that allowed audiences to explore the Foundation's history while reinforcing its ongoing mission.
The Results
The campaign successfully transformed 90 years of history into a compelling brand story that celebrates the Foundation's legacy while supporting future awareness initiatives.
Campaign performance results will be available following the 2026 event
